" peer-generated content " as long as it's not willfully barbaric or unnecessarily anti intellectual, sounds like a good and necessary direction. you've been wondering for a while about self publishers who aren't really. on amazon, they try to sell phony digital ghosts of the old way of publishing books--dropping pale turds of bait at the end of impassioned oblivious blog comments--"here's a link to my book, if you're interested. it's a literary psycho thriller in the tradition of blah blah" chosen from a predefined set of preference toggles and self-marketing self-imprisoning demographic digital noise. you're like, why? why the fuck would I be interested in your cheap sissy imitation of a thing that's been available in polished professional form for generations? peer generated content, if it's to begin to breathe and lurch and come to life, needs above all to be *necessary.*