That conversation I just had with Rosno and that other warm nice lady whose name I can't remember was the reason I came to this conference. I get it now. The sessions are just plausible denial. They're like the ads that fund the web site. Smoke and mirrors, if you like. The chance to have that little conversation, even if it's not about much but just connects you, weaves you in a little bit with other actual real live people--that's what it's for.