You dont have to write a “novel.” Have fun. Trust your instincts. It doesn't have to “hard.” You don't have to think about what someone else expects first. You can go back to your roots. Or branch out. Mix it up. Fuck it up. Follow the magnet. How many times do i have to tell you? Decide for yourself what is and is not bullshit And how much of each kind of stuff you want. Others can decide for themselves whether they like it or whatever. All those successful monetizers aren't necessarily geniuses, you know. Decide for yourself whom you want to emulate, and when. (2016)